TODO: Outreach Strategy & Funnel
Current funnel: Text from kid ("Hey, heard you're doing AAU") → funnel into tryouts → rosters → assign practice days.
Need to formalize:
- Keep pushing content (social media, word of mouth)
- Automate funnel: interest → registration link → payment → roster
- Pre-tryout email with arrival instructions
- Post-tryout placement emails
Current status: 34 signups, targeting 60+
Source: Notion "Westside Basketball" project page